Smartwater: Times Square OOH
What do you do during the busiest time of year in NYC? Tell people to drink water, of course. In this series of three billboards in December, we did just that. Each one appealing to the different peaks of December: the holiday rush, the post-holiday slump, and finally New Year’s Eve.
Holiday version
New Year’s Eve
Individual billboards:
Holiday 2. Post-holiday 3. New Years Eve
And a little cameo during Andy & Anderson’s on-screen drinking is always a win.
We also made many different animations on NYC taxis to encourage more hydration.